During last year's Super Bowl, a now middle-aged Matthew Broderick spoofed his 1986 role as Ferris Bueller to hype the Honda CR-V.
The year before that, Eminem drove a Chrysler 200 through the gritty streets of Detroit, and a little Darth Vader thinks he's started a Volkswagen Passat by calling on The Force.
It's too early to know what commercials will be breakout hits during Super Bowl XLVII on Feb. 3. But nine auto brands, including Detroit's Chrysler and Lincoln, have purchased airtime on TV's most-watched annual event. Fiat, Volkswagen, Audi, Hyundai, Kia, Toyota and Mercedes-Benz also will make appearances.
Source
The Detroit News