At his Houston Cadillac store last weekend, Carl Sewell had an unusual experience: He helped a mother secure a baby seat into a car she was considering. Young-shopper sightings were once a rarity for Sewell.
"It's a pretty diverse group that's coming through the door now," said Sewell, who owns four Cadillac dealerships in Texas. "The new ATS is bringing in the ideal buyer: younger and better educated."
Cadillac's $33,095 ATS small model drove a 49 percent rise in sales last month for General Motors Co.'s luxury line, outpacing a forecast from researcher Edmunds.com that the brand would grow by 37 percent. It was the sixth consecutive month of gains for Cadillac, which is rolling out 10 new models by 2015 and building on buzz it earned at the New York auto show last week for the debut of the stylish redesign of its CTS sedan.
Source
The Detroit News