Cadillac today announced enhancements to one of the most comprehensive certified pre-owned vehicle programs in the luxury vehicle industry, including higher levels of warranty coverage and benefits for owners and shoppers.
Effective today, Cadillac’s Certified Pre-Owned program will extend vehicle coverage to match the new-vehicle bumper-to-bumper warranty for up to six years or 70,000 miles, whichever comes first. Cadillac now covers more of its certified pre-owned vehicles than BMW, Mercedes-Benz and Lexus.
Certified Pre-Owned vehicle owners will also be offered complimentary 24-hour roadside assistance, courtesy transportation and a three-month subscription to OnStar and SiriusXM Satellite Radio, among other conveniences.
“Enhancing the Certified Pre-Owned program adds valuable benefits for customers and the entire Cadillac brand,” said Chase Hawkins, vice president of Cadillac U.S. sales and service. “Improving Certified Pre-Owned supports the ongoing long-term increase in resale value, and is another tool that will enable us to attract new customers.”