DETROIT – Every year, tens of millions of viewers in the United States watch The Oscars. For the next five years, Chevrolet will advertise its award-winning vehicles as part of this night of stars.
As part of its return to The Oscars, Chevrolet is looking to independent filmmakers to tell a story celebrating the simple, yet significant moments in life. During the broadcast praising the top movies in the industry, Chevrolet is providing aspiring filmmakers an opportunity to have their own moment of recognition. The selected commercial could air during The Oscars on ABC.
Chevrolet will work with MOFILM, a global creative community, to call on its filmmakers throughout the world to create short films that celebrate the moments in life that happen between A and B. Chevrolet used crowdsourcing to produce the memorable “Happy Grad” spot that aired in 2012.