Chevrolet and the United States Soccer Federation announced a three-year sponsorship deal today that makes Chevrolet the Official Partner of U.S. Soccer and helps the brand leverage the sport’s surging popularity in the U.S., where a soccer player lives in 30 percent of households.
“As fans well know, soccer is much more than the world’s favorite sport; it’s a communal experience and way of life,” said Molly Peck, director of Chevrolet Advertising and Sales Promotions.
“Our new U.S. Soccer partnership complements Chevrolet’s Global Soccer footprint that includes Manchester United and One World Futbol Project sponsorships. By bringing our customers closer to these initiatives, we’ll share the love of soccer all over the world, whether it’s parents driving youngsters to a Chevy Youth Soccer team practice, transforming the lives of children around the world through the power of play, to cheering on favorite teams at the FIFA World Cup next year in Brazil.”