The 2014 Cherokee will lead Jeep into the future, according to the brand’s CEO.
Mike Manley, who introduced the mid-size sport utility vehicle Tuesday at the 2013 New York International Auto Show, said the design team went for a unique design to not only turn heads, but lead the segment in a new direction.
“We wanted to push the envelope because it’s needed in this segment,” he said following the introduction. “Our share (of the mid-size SUV segment has only been) 3 percent. That’s not good enough.”
The mid-size SUV segment is the largest SUV segment in North America, with roughly 2 million sales in 2012.
Manley, Jeep president and CEO, repeatedly called the new vehicle “the most capable mid-size SUV in the world.”
Source
MLive