Now you know that Dodge’s Super Bowl commercial featuring Paul Harvey’s “So God Made a Farmer” speech is one of the most acclaimed advertisements of all time, and “the toast of Madison Avenue,” according to AdWeek. But do you know the rest of the story?
The purpose of the 1978 speech was to stir sympathy for the plight of farmers, and as a piece of prose poetry the address was a wonder, conjuring up in a few simple words hope, tragedy, resilience, ingenuity, reverence and community spirit: “According to Harvey, God said, ‘I need somebody willing to sit up all night with a newborn colt.
Source
Forbes