Chrysler Group LLC will donate $1 million to the National FFA Organization's campaign to end hunger in America after more 18 million people downloaded or watched the Ram Truck brand's "Farmer" ad on the company's website.
The two-minute video first aired during last week's Super Bowl. Chrysler said at the time it would donate $100,000 to the group for every million views or downloads, up to a total of $1 million.
Source
The Detroit News