Chrysler Group LLC, a company known for marketing big pickups and Hemi engines, is making play for a new type of customer – those happy to drive around with a flower holder affixed to their dash.
Starting this month, Chrysler is offering $1,000 cash back to customers who have a vehicle made by Volkswagen AG.
VW, of course, is the European at-times bitter rival of Chrysler’s majority owner, Fiat SpA. The German auto maker also produces a dramatically different fleet of vehicles than Chrysler – sporty, German-engineered cars, diesels, and the Beetle, which until recently came with a flower holder on the dash.
Source
The Wall Street Journal