Each year, the editors at Autoweek Magazine walk every inch of the North American International Auto Show in Detroit. They scrutinize every new and futuristic car and truck on the floor in order to present four special awards; those awards are Best in Show, Best Concept, Most Significant and Most Fun.
Although some may argue that the Ford Atlas concept could have (maybe should have) won each of the four awards at the 2013 NAIAS, Autoweek gave the Atlas the Most Significant prize for both its design and technological advancements.
“The Atlas Concept is clearly Most Significant winner for the things you don’t see, like hidden aerodynamic improvements and weight savings from high-strength steel and interior parts, like thinner seats,” said Bob Gritzinger, Autoweek executive editor. “Those things add up to significant fuel savings for pickup trucks down the road. A next-generation EcoBoost with Auto Start-Stop technology also signals why Atlas is a real game changer.”