Ford Motor Co. (F), targeting increased U.S. market share this year, told dealers yesterday that the company will match investments in their stores to improve the customer experience.
Ford will match dollar-for-dollar, up to $750,000 per dealership, investments in the exterior and interior of their facilities, Ken Czubay, Ford’s vice president of U.S. marketing, sales and service, told reporters yesterday. All of Ford’s roughly 3,100 dealers that reach agreements with the company this year will be eligible, he said.
“This is about making sure the customers, when they get in the stores, get in the service department, they have a great, modern experience,” Jim Farley, executive vice president of global marketing, sales and service, said at the National Automobile Dealers Association’s convention in Orlando, Florida. He declined to say how much Ford has budgeted for the program.