Ford marketing honcho Jim Farley recently gave the keynote address at the 2013 New York AutoShow. While speaking about changes in the auto industry caused by shifts in demographics (e.g. Millennials) and mindsets (e.g. connectivity), he also announced a new app contest.
That contest -- dubbed the Personalized Fuel Efficiency App Challenge -- offers a cash prize to the software developer who creates the best new app for fuel efficiency. The winning app might live on smartphones, or it might exist solely on Ford infotainment systems.
Source
The Christian Science Monitor