If you are a premium car owner or shopping for one, you may well be bored and looking for the "next thing." At least that's what Jim Farley, Ford's global vice president of marketing and sales, would have you believe.
Farley and his fellow top executives at Ford are engaged in the "reinvention" of Lincoln, the Dearborn automaker's luxury brand which has been on life support for the past decade or so.
Several previous attempts to revive Lincoln have failed for various reasons, but this time Ford says it's serious and is putting the money, people and resources behind the effort.
Source
The Detroit News