Ford Motor Company today received the 2013 INFORMS Prize from the Institute for Operations Research and the Management Sciences. The award recognizes Ford’s long-running, company-wide effort to use data science and predictive analytics to improve overall operations and performance.
Applying rigorous analytics, including machine learning, operations research, data mining and big data throughout the business has played a key role in the resurgence of Ford in the past seven years. When chief executive officer Alan Mulally came to Ford in 2006, he helped to expand and institutionalize data-driven decision making throughout all aspects of the company.
“Analytics and operations research was a major enabler of our turnaround and our ongoing success as a data-driven company,” said Bob Shanks, Ford Motor Company executive vice president and chief financial officer. “Receiving the INFORMS Prize is recognition of the significant role and impact of analytics at Ford.”