Four Dodge and Chrysler vehicles earned “Best 2013 Total QualityTM” honors in Strategic Vision’s annual Total Quality IndexTM (TQI).
Dodge Dart, Dodge Durango, Chrysler Town & Country and Chrysler 200 Convertible ranked highest in their segments based on responses from owners of 2013 model-year vehicles in Strategic Vision’s quantitative study of 17,568 owners. Strategic Vision measures “Total Quality” by studying more than 440 variables that encompass positive and negative experiences, including reliability, driving excitement, emotional attachment, and overall sales and service satisfaction.
“In today’s competitive market, customers expect and deserve a highly reliable vehicle,” Doug Betts, Senior Vice President – Quality, Chrysler Group LLC, said. “This particular study recognizes that to excel in overall quality it’s important to also deliver well-crafted, exciting vehicles and ensure customer satisfaction after the sale. These honors show that customers appreciate the innovations in the all-new Dart as well the ongoing improvements we’re making throughout our product lineup.”