General Motors is planning to launch two midsize pickup trucks as early as late next year under its Chevrolet and GMC brands.
The new Chevrolet midsize pickup will be aimed at the “lifestyle,” pickup truck buyer while the GMC midsize pickup will be aimed at fleet buyers and small business owners, Mark Reuss, president of GM North America told the Free Press last week.
Reuss said the launch of the two midsize trucks will be timed to coincide with Ford’s launch of its redesigned full-size F-150. Ford is widely expected to launch its new F-150 by the end of 2014 or in early 2015.
Source
Detroit Free Press