General Motors Co. is making a big bet on a comeback for its pickup truck business. More like two bets.
The Detroit auto maker on Thursday unveiled redesigned versions of its Chevrolet Silverado and GMC Sierra pickups, a tandem that makes up the auto maker's top-selling and most profitable model line. GM needs the coming 2014 trucks to be big sellers if it hopes to regain U.S. market share, catch Ford Motor Co. in the pickup market and boost its share price.
Source
The Wall Street Journal