General Motors plans to launch its new global marketing campaign for Chevrolet with commercials during the Grammy Awards on Sunday night.
Alan Batey, GM’s U.S. vice president for sales, service and marketing, said in an interview that the “Find New Roads” campaign will kick off during the Grammys broadcast on CBS.
The automaker plans to feature the Chevy Sonic, Spark, Impala, Volt and Corvette Stingray in the first round of ads, he said.
Source
Detroit Free Press