Ford (F) says its "super segment" that includes four different classifications of vehicles ranging from sub-compact vehicles to midsize sedans and crossovers climbed 18% in the first quarter, with surprising growth on the coasts of California and Florida.
From Los Angeles and San Francisco to Miami, Ford sales have been ramping up as the newly remodeled Fusion begins to saturate the market. The auto maker touts that the 2013 vehicle has the appeal of a sports car but the affordability of a Ford.
“Ford is seeing some very interesting results from the first quarter of the year,” a company spokesperson told FOX Business.
The super segment saw sales climb 18% to 241,144 during the quarter, led by a 54% increase in California retail sales, a 36% improvement in Florida and a 28% gain in Texas. The group makes up about two-thirds of Ford’s total sales.