The Ram Truck brand, Chrysler Group LLC’s Great Lakes Business Center and Southeast Michigan Ram dealers are continuing their partnership with the Detroit Red Wings, one of America’s most successful professional sports franchises. The expanded partnership for 2012-13 includes the addition of two Ram Truck and Red Wings-themed displays on the exterior of Joe Louis Arena. The 26’ x 100’ building identifiers will adorn both the east and west exterior walls, welcoming fans to Joe Louis Arena.
“We are very pleased to expand our relationship with Ram and create an enhanced visual to the outside of Joe Louis Arena that welcomes our fans,” said Tom Wilson, Olympia Entertainment President. “We are proud of the partnership and all that we are able to accomplish together.”
“The hard work, fighting-spirit and determination exhibited by the Detroit Red Wings embraces the values shared not only by Ram Truck but also by the brand’s dedicated customers,” said Mike Dragojevic, Director of the Great Lakes Business Center. “We are pleased to once again be named the ‘Official Truck of the Red Wings’ and build upon the partnership for the 2012-13 hockey season.”
Source
Chrysler