DETROIT – A special long-form ad for the all-new 2014 Chevrolet Silverado, featuring an original song by Grammy-nominated recording artist Will Hoge, will air near the final round of the Chevrolet Home Run Derby on Monday, July 15 on ESPN. “Strong,” which debuted July 4 in Texas, and a new spot, “Her Horse” will be shown during the Major League Baseball® All-Star Game on Tuesday, July 16 on FOX.
Chevrolet has been the Official Vehicle of Major League Baseball since 2005 and is a first-time sponsor of the Home Run Derby pitting sluggers from the American and National leagues against each other to benefit designated charities with the winning hitter receiving a new Silverado full-size pickup.
“Major League Baseball All-Star week is a perfect platform for the Silverado,” said Tim Mahoney, Global Chevrolet chief marketing officer.