DEARBORN, Mich., June 17, 2013 – Ford SYNC® voice-controlled connectivity and MyFord Touch® touch screen technologies are attracting more customers and selling at a much higher rate than competitors, as MyFord Touch helps drive higher customer satisfaction with vehicle quality.
Combined, SYNC and MyFord Touch are sold on 79 percent of new 2013 Ford vehicles, double the rate of Toyota and Honda vehicle infotainment systems and up from 68 percent in 2012. This includes a MyFord Touch mix of 55 percent from 12 percent in 2012.
SYNC and MyFord Touch connectivity technologies – launched in 2007 and 2010, respectively – remain a competitive advantage as customers cite voice control and touch screens as top purchase drivers much more often than competitors. For example, 53 percent of 2013 Ford Escape owners say the touch screen is a top purchase reason compared to a 22 percent segment average.