The look of its pickup trucks is so important that General Motors put its best man on the job: the guy who does the Corvettes. Fresh from the task of designing the 2014 Stingray, Tom Peters took on the task of freshening up — and toughening up — the Chevrolet Silverado and its fraternal twin, the GMC Sierra.
“A fist in the wind” is how Mr. Peters describes the pickups’ design.
The new G.M. trucks are not alone in looking as if they can deliver a punch. The latest full-size pickups from G.M.’s crosstown rivals, Ford and Ram, step into the ring with flattened noses, their huge, blunt grilles often slathered in bright trim. A special edition of the latest Toyota Tundra seems to have as many bars as Milwaukee, capped with a flat, wide nostril.
Source
The New York Times