Chrysler Group LLC returns to the 2014 Houston Auto Show with a variety of vehicle driving experiences. The Ram Truck brand will debut an interactive 25,000-square-foot test track featuring the 2014 Ram 1500, named MotorTrend magazine’s “Truck of the Year” and given the highest honor by the Texas Auto Writers Association (TAWA) as the “Truck of Texas™” in 2013. Those looking for more family-oriented fun will have the opportunity to experience Camp Jeep®, the Chrysler Drive and kid-sized Jeep and Ram Truck brand vehicles at the Kids Fun Zone.
“We are thrilled to offer these driving courses so consumers can get behind the wheel and experience the impressive capabilities and features of our award winning Chrysler, Jeep, Dodge, Ram truck, and FIAT vehicles,” said Michael Curmi, Head of Experiential Marketing, Chrysler Group LLC. “Consumers visiting our driving experiences also have the opportunity to win our national vehicle giveaway contest.”
The Chrysler Drive provides a no-pressure, no-hassle opportunity to test drive and evaluate the latest models from Chrysler, Jeep, Dodge, Ram and FIAT at no additional charge.
The Ram Truck brand test track is an interactive adventure zone that demonstrates the power and capabilities of the pickup trucks created for every job. Professional drivers steer through the interactive course featuring the iconic Ram Mountain, allowing passengers to experience the capabilities and quality of a Ram truck, from various heights and landscape simulations.