DEARBORN, Mich., July 16, 2013 – As Ford’s share of the U.S. electrified vehicle market has quadrupled in the past year, the company is announcing improvements to the on-road fuel economy performance of its hybrid vehicles, hiring new engineers, and expanding its research facilities for expected continued growth.
This year, Ford’s share of the U.S. electrified vehicle market is up 12 share points to nearly 16 percent, while Toyota’s share is down 8 share points, and more customers are trading in their Priuses for the new Ford C-MAX Hybrid.
“Strong consumer acceptance of Ford hybrids shows that our plan to lead in fuel economy across our lineup is working,” said Raj Nair, group vice president, Global Product Development. “Our commitment to deliver great fuel economy in our cars, utilities and trucks is a key reason we are seeing strong growth in coastal markets and with import buyers.”